1929: The DSTC basketball team wears new green and gold jerseys in the school’s first intercollegiate athletic competition.

1933: The new Bulldogs nickname is introduced after football players see a resemblance to a bulldog in their teammate, Jack O’Hehir. 

1959: A costumed mascot makes its first appearance at a basketball game against Concordia College.

1962: UMD acquires an American bulldog named Vicky as a mascot for sporting events and Homecoming.

1970: The first version of the bulldog head logo appears on hockey jerseys and other printed materials. The logo was created and drawn by Kathleen Erickson, who worked in the UMD Athletic Department. 

1984: The Maroon Loon, the bulldog’s counterpart at hockey games for 27 years, hits the ice.

1997: The mascot is renamed from Killer to Champ to create a more child-friendly image.

1998: An updated bulldog logo is created by Jesse Bodell.