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KATHRYN A. MARTIN LIBRARY

MKTG 4781: Marketing Management and Strategy

Fall 2019, for Marat Bakpayev

Research Guide

Finding Books
Business Periodical Databases
Other Periodical Databases
Financial Databases
Marketing Databases
Statistical Databases
Other Databases
Search Engines
 

LSBE indoors

topFinding Books

umd catalog

UMD Catalog (Advanced)
Search for books, government documents, reference books, videos and periodicals by title using the Advanced Search of the UMD Online Catalog.

 

worldcat
WorldCat
Find over 450 MILLION books, government documents, videos found in thousands of libraries. THIS IS OUR BEST SOURCE FOR FINDING AND ORDERING MATERIALS THROUGH OUR FREE INTERLIBRARY LOAN SERVICE. Interlibrary Loans often require 1-3 weeks or more to fulfill.
google book search

 

Google Book Search
With this exciting and very new service, search for any keywords and discover which books are highly ranked for them. You may be able to find and read a few pages of the the scanned book in context.

   
All Campuses Catalog

All-University Catalog Book Search
and search all U of MN campuses just as you would our campus. You can mark "Get-It" for any circulating book held at any campus, including UMD, and it will be pulled and held for you at our Circulation desk. You will be notified by e-mail. UMD requests are usually filled within one day and requests from other campuses can take 2 to 4 working days. This is faster than Inter Library Loan as there is no intermediary processing your request. This is available for faculty, staff and students. FREE! All University of Minnesota book resources are now at your finger tips!!

topBusiness Periodical Databases

   
Business and Company Resource Center

Business Insights: Essentials
Company & industry news linked to electronic reference books. Contains histories, market shares, rankings, industry surveys, and investment reports.

 

Business Source Premier
Business Source Premier
Full text of over 3,400 business periodicals. This is our largest business database. It provides our best access to scholarly journals. It also has special reports, including "SWOT" analysis. Note the "company profiles" tab, which will allow you to access over 5,000 MarketLine Company Profiles.
   
   
google scholar

Google Scholar
Indexes scholarly literature. Strong in the areas of medicine, engineering, the sciences, and business. Provides relevancy rankings based on the citation patterns of the articles.  Sources are linked to UMD Library electronic holdings via "Find It."

This is a Key Source.  Use it to find industry information, trends, case studies, and examples of problems and solutions.

   
NewsStand

Proquest News
Contains the full text of newspaper articles from over 350 titles going back over 30 years.  Proquest News provides our only source of electronic access to the Wall Street Journal.  This is a Key Source of newspaper information.  Use it to find industry information, trends, case studies, and examples of problems and solutions.

 

Wall Street Journal

 

Wall Street Journal (Eastern Edition)
Contains the full-text Wall Street Journal which has extensive coverage of stock markets, finance, investments and business-oriented news. This database version from Proquest News includes business news and analysis, company news, regular columns, special reports, articles on the national and world economy, editorials and opinion, interviews, and Reuters news stories. Excludes charts and free standing tabular data, such as stock tables and other exchange listings.  
Full text coverage: Jan 2, 1984 - current

Lexis Nexis  

WestLaw News

Westlaw News contains more than 4,900 News and business information publications. This is a Key Source of news and trade publication information. 

Use it to find industry information, trends, case studies, and examples of problems and solutions.

top Other Periodical Databases

   
   
Duluth News Tribune

Duluth News Tribune
A searchable archive of the Duluth News-Tribune, with complete full-text content of local and regional news, including community events, schools, politics, government policies, cultural activities, local businesses, business people, state industries, and economic issues.

Covers 11/1995 - present.

   
MasterFile Premier

MasterFile Premier
Contains popular and general interest magazines covering a broad range of disciplines. Many business topics can be researched here as well. Over 2600 titles are indexed, with over 1950 titles available in full text.

   

top Financial Databases

BizMiner

BizMiner
BizMiner offers industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Their market analysis reports are available at the national and local levels down to the zip code. Bizminer is a great resource to use when developing business plans, or for any sort of entrepreneurship initiatives where you need to measure peer performance in an industry. Types of reports:

-Industry Financial Profiles
- U.S.  & Local Market Research Reports (includes business failure rates)
- Area Demographic Profiles
- Sole Proprietor/Startup Profit & Loss
- Local Market Vitality Profiles

 
 
 
BizMiner Video Tutorials
                http://www.youtube.com/watch?v=se_jfpDiLGE

 

   
Image result for factset
 
 
Platform used to analyze financial data from global equity and fixed income markets. Coverage includes data on ownership and private equity and venture capital investments.

Note: To get access, request an account using your UMD email. (requires 24 hours or more)
 

Registration Instructions

  • Request an account using your UMD email address.
  • Within 48 hours, you should expect to receive an assigned factset.net ID delivered to your UMD email address.
  • Go to https://my.factset.com, enter the factset.net ID provided below and then click on the Register button. FactSet will then email a one-time passcode to your UMD email address which will be needed to set your permanent password.
  • Once logged in, you will be walked through the account customization and setup process.
 

Install Workstation (optional)

  • Request an account using your UMD email address.
  • Within 48 hours, you should expect to receive an assigned factset.net ID delivered to your UMD email address.
  • Go to https://my.factset.com, enter the factset.net ID provided below and then click on the Register button. FactSet will then email a one-time passcode to your UMD email address which will be needed to set your permanent password.
  • Once logged in, you will be walked through the account customization and setup process.
    • If you wish to use the FactSet Workstation for the first time on your machine, please download from: https://support.factset.com/workstation/.
    • Once the MSI has downloaded, double-click the file and click through the Next, Install and Finish buttons.
    • After the installation is complete, a FactSet Authentication box will pop up for you to type in your factset.net ID and click Continue.
    • A one-time passcode will be emailed to your university email address.
   
Mergent Online

 

Mergent Online
Provides business and financial information for 23,000 U.S. and international companies. Financials for 15 years, balance sheets, income statements "as reported" and can be downloaded to spreadsheet. Includes company overviews, histories financial ratios, and much more. Mergent Online IS OUR BEST SOURCE FOR COMPANY ANNUAL REPORTS.

   
MorningStar MorningStar
Provides independent investment analysis of 1500 stocks and 2000 mutual funds. Includes current analyst reports for both particular companies and funds with an eye to what is happening in the industry. This is a highly regarded and unique source of financial information.
 
   
NetAdvantage

NetAdvantage
Contains large Industry Surveys (and overviews of markets) for leading companies in 52 industries. Search by company or industry. Standard & Poor’s stock analysis is available for public companies.

   
Value Line

Value Line
Provides the current relative rating for performance and safety together with estimated yields, the latest earnings, dividends and p/e data, guidance on current investment policy, analysis and forecasts of the national economy and the stock market. Value Line offers views on the economy and the stock market as well as on stocks of special interest. This is a highly regarded and unique source of financial information.     (HOW TO READ A VALUE LINE REPORT)

   
   


top Marketing Databases

 
  
 
Experian

Experian Simmons OneView Database

Marketing students and faculty in LSBE now have access to the Experian Simmons OneView Database. You can learn more about this useful and important database here:
 

This database cannot be accessed through our library nor through our Business Research Launch Pad. To access this database, consult a LSBE Retail Marketing Lab.  This is a Very Key Source.
   
   
IBIS

IBIS World Industry Reports

IBIS provides Industry market research reports on over 1,300 U.S. industries, plus Canada Industries, China Industries, and Global Industries, Each IBISWorld report includes:

  • An overview of the industry structure
  • The current industry performance and key external drivers
  • The industry outlook and lifecycle
  • Products and markets, including the supply chain, major markets and international trade
  • Competitive landscape and market share
  • Major companies
  • Key statistics and data.


You can find reports easily by browsing by industry sector, by SIC or NAICS codes, or or simply searching by keyword. This is a very important marketing database.

   
Passport - Home
 
Passport Database from Euromonitor
An integrated on-line information system providing key business intelligence on countries, companies, markets, and consumers. The Passport contains over a million demographic, economic, and marketing statistics for 205 countries worldwide. The database also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. To access thousands of international company profiles in the Passport , click on "Browse Reports," and then click on "Company Profiles."
  This could be a Key Source, providing insight into product lines, consumer demand, and 
   
Mintel Reports

Mintel Reports
Database containing over 600 consumer product and service marketing reports. Most are US and UK based. They are full of amazing detail and analysis. This is one of our better sources of consumer psychographic information. Be sure to search for "marketing to" for target markets.

   
Reference USA

Reference USA
Directory of U.S. business. Lists size of company, year established, type of business, credit rating, top personnel, yearly sales and more. Data can be searched by name of company, name of officers, geographic area, SIC, size, revenue or any combination.

ReferenceUSA FAQ and Tutorials

How to Use ReferenceUSA
  This is a Key Source.  Often used for competitive analysis.
   


Sports Business Research Network
Sports Business Research Network (formerly SBRnet) provides resources related to the business of sports including industry-developed market research, government statistics, facility reports and news, international market publications, customized research, and directories. Very useful if your research is sports related.

 

 

topStatistical Databases

American FactFinder

American FactFinder
The U.S. Census Bureau's source for population, housing, economic, and geographic data drawn from the official United States CensusIt is a source of demographics for states, cities, metro areas, and zip codes.

   
   
   
   

topOther Databases

   
   
Oxford English Dictionary Oxford English Dictionary Online
Considered to be the authority on the evolution of the English language. It is a guide to the meaning, history, and pronunciation of over 500,000 words, both present and past.
   
   
Wikipedia

Wikipedia
 Wikipedia includes information more often associated with almanacs, gazetteers, and specialist magazines, as well as coverage of current events. It has over 5.9 million entries, and is constantly growing. Many articles are long, detailed, with sources and related links. Wikipedia has been controversial because of its open collaborative nature, however it has received good marks in recent scholarly journals. This may be a good place to get an overview of business related definitions, topics or issues.

This is a good place to get an overview of business related definitions, topics or issues. The Wikipedia can help you to find and understand the “keywords” you will need to search our library’s many databases . You may not want to cite the Wikipedia as a source, but it may lead you to sources you can cite. Learn how to make the best use of this wonderful resource.

top Search Engines

google
Google
The first place to go to search the web.
msn
Bing
Another major unique search engine
 


Other Suggested Websites
 

Social Media Marketing
This webpage has links to sites and books that can help you to develop your Social Media Marketing campaign. 

Guerrilla Marketing
This webpage has a comprehensive list of Guerrilla Marketing books available in our UMD Library.  They can provide you with many creative ideas for your marketing plans.  This is a Key Source.

Questionnaires, Surveys, and Focus Groups
Students may want to consider doing primary research on a given business topic. Primary research allows you to discover and create current information on a specific or localized topic.  We have many books in our Library that can help you better understand how to do this work.

 

RKMA Marketing Research Handbooks
Richard K. Miller & Associates (RKMA) publishes 12 biennial business reference handbooks focused on marketing and the consumer marketplace.Each handbook includes market assessments and forecasts, sector trends, profiles of market leaders, and statistics. In addition to in-depth analysis, the handbooks include links to hundreds of websites for additional information.

 

Marketing Books:
This webpage lists hundreds of recent books available in our UMD Library on 28 marketing topics.  This is a Key Source for creative ideas.

Citing Your Sources:
If you are writing a Marketing Plans Report, you will need to cite your sources.  This webpage provides examples in APA Style.  This is a Key Source. It is vital to list and document your research.