Research Guides: MKTG 4721: Advertising and Marketing Communications: Business Databases

Business & Economics Librarian

Jennifer Lund

she/her/hers

Email Me

Contact:

218-726-6157

Subjects: Business, Economics and Marketing

Industry & Company Reports

IBISWorld Industry Reports This link opens in a new window
Search industry reports for the United States, Canada, China, and global topics. Each report provides an overall current picture of an industry, including overviews, leading companies, sales information, and authoritative sources for researching hundreds of industries. Includes Business Environmental Profiles that summarize key drivers for industries in the U.S.
Mintel Reports & Global New Products Database This link opens in a new window
Market data, expert analysis, and informed recommendations on a range of markets and marketing issues. Also includes on-pack information for new products launched across 86 markets.
BizMiner This link opens in a new window
Use Bizminer to find industry financial ratios, failure rates of businesses, local industry market research statistics, competitive market analysis, and more by US location (state, city, county, zip, or custom location).
Business Insights: Essentials (Gale) This link opens in a new window
Find information on companies, industries and more in the context of timely news, statistical data, and in-depth reports.
Resource Guide PDF Video Tutorials

Business Databases

Use these databases to find articles in newsletters, newspapers, trade publications, law reviews, and scholarly journals. Some of these databases will also provide specialized company reports, industry overviews, marketing reports and consumer analysis reports as well.

Business Analyst Online (BAO) This link opens in a new window
Utilize GIS technology to analyze demographic, consumer spending, and business data. Analyze current-year estimates and five-year projections of demographic data and extensive consumer spending and business data for the entire United States.

Restrictions on Use: BAO may be used for teaching and student learning purposes only. No research or administrative users are permitted. By entering this database you agree to these terms.

To gain access follow these steps:
1. Visit https://umn.maps.arcgis.com/
2. Click "Sign In" on the up left corner
3. Click "Using your UMN X.500 account"
4. Login with your Internet ID and password, if prompted
5. Wait approximately ten minutes for your access to be granted.
6. Go to the following website to login: https://libguides.d.umn.edu/BAO
7. Click "Sign In"
8. Choose to sign in with an Enterprise Account and click "UMN Internet ID (X.500)"
9. Login with your Internet ID and password
If you are still unable to access BAO after an hour or have any other questions, please email U-Spatial Help Desk from your University email account asking for access to Business Analyst Online (BAO).

BAO is included in the University's ArcGIS Online subscription. However, use of BAO can use a large number of credits. If you have a large number of address to geocode (over 500) or are planning on performing analysis on a large scale, please contact the help desk to learn about Business Analyst Desktop; this is a more powerful version of Business Analyst available for your use.
Business Source Premier (EBSCO) This link opens in a new window
Full-text, indexing and abstracts for top journals covering management, economics, finance, accounting and international business. In addition, it includes market research reports, industry reports, country reports, company profiles and SWOT analyses.
Emerald Insight This link opens in a new window
Full-text access to 175 management journal titles.
OECD iLibrary This link opens in a new window
Online full-text of all publications and serials from the Organisation for Economic Co-operation and Development (OECD) from 1998 to present; also includes a large collection of data sets
ProQuest News & Newspapers This link opens in a new window
Simultaneously search newspaper databases available to the university on the ProQuest platform, including Alt-PressWatch, Ethnic NewsWatch, U.S. Newsstream, the Historical New York Times, and more.
Data Axle Reference Solutions This link opens in a new window
The U.S. Business database within Reference USA contains over 49 million businesses including 15 million verified and 34 million unverified that are updated monthly. The U.S. Jobs/Internships database within Reference USA hosts 2.5 million job and internship postings.

System Requirements: We recommend using the most recent version of Google Chrome, Mozilla Firefox, Microsoft Internet Explorer, or Apple Safari. If you are using an older browser, you may find that some content will not display properly.
Regional Business News (EBSCO) This link opens in a new window
Full-text for regional business publications covering all metropolitan and rural areas within the United States.
Ulrichsweb This link opens in a new window
Comprehensive periodical directory information for over 186,000 magazines, newspapers, and journals, international in scope, and in all formats.
Wall Street Journal, 1984-Current (ProQuest Newsstream) This link opens in a new window
Search for articles from the WSJ (1984 - present). You may also browse by date of publication.
Westlaw (Thomson Reuters) This link opens in a new window
Westlaw, a Thomson Reuters product, provides access to federal and state case law statutes regulations law reviews and journals American Law Reports, and the American Jurisprudence 2nd Ed. legal encyclopedia. This resource also provides access to more than 4,900 news and business information publications.

Kathryn A. Martin Library

MKTG 4721: Advertising and Marketing Communications

Business & Economics Librarian

Industry & Company Reports

Business Databases