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Finding Books |
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UMD Catalog
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WorldCat Find over 450 MILLION books, government documents, videos found in thousands of libraries. THIS IS OUR BEST SOURCE FOR FINDING AND ORDERING MATERIALS THROUGH OUR FREE INTERLIBRARY LOAN SERVICE. Interlibrary Loans often require 1-3 weeks or more to fulfill. |
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Google Book Search |
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All-University Catalog Book Search |
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Business Insights: Essentials
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Business Source Premier Full text of over 3,400 business periodicals. This is our largest business database. It provides our best access to scholarly journals. It also has special industry reports, including "SWOT" analysis. Note the "company profiles" tab, which will allow you to access over 5,000 MarketLine Company Profiles. |
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Google Scholar This is a Key Source. Use it to find industry information, trends, case studies, and examples of problems and solutions. |
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ProQuest News
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Wall Street Journal (Eastern Edition) |
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Westlaw News contains more than 4,900 News and business information publications. This is a Key Source of news and trade publication information.
Use it to find industry information, trends, case studies, and examples of problems and solutions. |
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Duluth News Tribune |
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MasterFile Premier |
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BizMiner -Industry Financial Profiles BizMiner Video Tutorials
http://www.youtube.com/watch?
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To get access, request an account using your UMD email. (requires 24 hours or more)
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Mergent Online |
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MorningStar Provides independent investment analysis of 1500 stocks and 2000 mutual funds. Be sure to find the current analyst reports for both particular companies and funds with an eye to what is happening in the industry. This is a highly regarded and unique source of financial information. |
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NetAdvantage |
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Value Line |
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Business Analyst Online
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Business Analyst Online (BAO) Utilizing extensive demographic, consumer spending, and business data, BAO provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area. With BAO, you can:
FAQ's are here:
If you enter this database properly, reports are generated at no charge...if you see a request for payment, consult with me.
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IBIS World Industry ReportsIBIS provides Industry market research reports on over 1,300 U.S. industries, plus Canada Industries, China Industries, and Global Industries, Each IBISWorld report includes:
You can find reports easily by browsing by industry sector, by SIC or NAICS codes, or or simply searching by keyword. This is a Key Source! |
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Mintel Reports |
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Reference USA ReferenceUSA FAQ and Tutorials |
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SMA: Sports Market Analytics (formerly SBRnet) SMA: Sports Market Analytics provides resources related to the business of sports including industry-developed market research, government statistics, facility reports and news, international market publications, customized research, and directories. Very useful if your research is sports related. |
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Ulrichsweb Ulrichsweb, formerly known as Ulrichs Periodical Directory, now contains nearly a quarter-million serial records, including: academic and scholarly publications, consumer magazines, electronic publications, monographic series, newsletters, newspapers, trade publications, 'zines, and many other types of serial publications. Contact information and advertising rates are also provided. This source can help in building a print ad campaign. |
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Oxford English Dictionary Online Considered to be the authority on the evolution of the English language. It is a guide to the meaning, history, and pronunciation of over 500,000 words, both present and past. |
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Wikipedia The Wikipedia can help you to find and understand the “keywords” you will need to search our library’s many databases . You may not want to cite the Wikipedia as a source, but it may lead you to sources you can cite. Learn how to make the best use of this wonderful resource. |
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Google The first place to go to search the web. |
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Bing Microsofts's unique search engine |
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Other Suggested Websites
Business Reference FAQ's:
This webpage points to sources to answer dozens of common business research questions.
Industry Overviews (Reports):
This webpage reviews where industry overviews can be found in our UMD Library electronic resources.
​NAICS Classification and NAICS Search
How to search for NAICS Numbers?
Social Media Marketing:
This webpage has links to sites and books that can help you to develop your Social Media Marketing campaign. This is a Key Source.
Guerrilla Marketing:
This webpage has a comprehensive list of Guerrilla Marketing books available in our UMD Library. They can provide you with many creative ideas for your marketing plans. This is a Key Source.
Questionnaires, Surveys, and Focus Groups:
Students may want to consider doing primary research on a given business topic. Primary research allows you to discover and create current information on a specific or localized topic. We have many books in our Library that can help you better understand how to do this work. This could be a Key Source.
Marketing Books:
This webpage lists hundreds of recent books available in our UMD Library on 28 marketing topics. This is a Key Source for creative ideas.
B2B: Business to Business Books In Our UMD Library
A list of recent titles both paper and electronic formats on B2B Marketing.
Books on "Selling" in our UMD Library
Recent selling books.
Business-to-Business Marketing 2020-2021 4th edition
Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, plus analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website link—embedded into the electronic edition—will direct you to additional market research and other resources. The companion handbook, Consumer Marketing 2020-2021, focuses on the B2C market.
Citing Your Sources:
If you are writing a Marketing Plans Report, you will need to cite your sources. This web page provides examples in APA Style. This is a Key Source. It is vital to list and document your research.
If you have questions or are encountering problems, please contact me.
Last Update: September 8, 2020.
