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University of Minnesota

Kathryn A. Martin Library

MKTG 3721: Social Media Marketing for Ahmed Maamoun

Fall 2020

My Remote Contact Information

  • Phone: 218-726-6157 (is forwarded)
  • Email: jvileta@d.umn.edu
  • Virtual meetings via Zoom or Google Hangouts for one on one, screen sharing, and group meetings. Please contact me for coordination.

Research Guide

Finding Books
Business Periodical Databases
Other Periodical Databases
Marketing Databases
Statistical Databases
Other Databases
Search Engines

And -- Databases to Find Jobs & Internships!
 

Holding a smart phone with social media icons

topFinding Books

umd catalog

UMD Catalog
Search for books, government documents, reference books, videos and periodicals by title using the Advanced Search of the UMD Online Catalog.

 

worldcat
WorldCat
Find over 450 MILLION books, government documents, videos found in thousands of libraries. THIS IS OUR BEST SOURCE FOR FINDING AND ORDERING MATERIALS THROUGH OUR FREE INTERLIBRARY LOAN SERVICE. Interlibrary Loans often require 1-3 weeks or more to fulfill.
google book search

 

Google Book Search
With this exciting and very new service, search for any keywords and discover which books are highly ranked for them. You may be able to find and read a few pages of the the scanned book in context.

   
All Campuses Catalog

All-University Catalog Book Search
and search all U of MN campuses just as you would our campus. You can mark "Get-It" for any circulating book held at any campus, including UMD, and it will be pulled and held for you at our Circulation desk. You will be notified by e-mail. UMD requests are usually filled within one day and requests from other campuses can take 2 to 4 working days. This is faster than Inter Library Loan as there is no intermediary processing your request. This is available for faculty, staff and students. FREE! All University of Minnesota book resources are now at your finger tips!!

topBusiness Periodical Databases

   
Business Source Premier
Business Source Premier
Full text of over 3,400 business periodicals. This is our largest business database. It provides our best access to scholarly journals. It also has special reports, including "SWOT" analysis. Note the "company profiles" tab, which will allow you to access over 5,000 MarketLine Company Profiles.
   
   
google scholar

Google Scholar
Indexes scholarly literature. Strong in the areas of medicine, engineering, the sciences, and business. Provides relevancy rankings based on the citation patterns of the articles.  Sources are linked to UMD Library electronic holdings via "Find It."

This is a Key Source.  Use it to find industry information, trends, case studies, and examples of problems and solutions.

   
NewsStand

ProQuest News
Contains the full text of newspaper articles from over 350 titles going back over 30 years.  ProQuest News provides our only source of electronic access to the Wall Street Journal.  This is a Key Source of newspaper information.  Use it to find industry information, trends, case studies, and examples of problems and solutions.

 

Wall Street Journal

 

Wall Street Journal (Eastern Edition)
Contains the full-text Wall Street Journal which has extensive coverage of stock markets, finance, investments and business-oriented news. This database version from ProQuest News includes business news and analysis, company news, regular columns, special reports, articles on the national and world economy, editorials and opinion, interviews, and Reuters news stories. Excludes charts and free standing tabular data, such as stock tables and other exchange listings.  
Full text coverage: Jan 2, 1984 - current

Lexis Nexis  

WestLaw News

Westlaw News contains more than 4,900 News and business information publications. This is a Key Source of news and trade publication information. 

Use it to find industry information, trends, case studies, and examples of problems and solutions.

top Other Periodical Databases

   
   
Duluth News Tribune

Duluth News Tribune
A searchable archive of the Duluth News-Tribune, with complete full-text content of local and regional news, including community events, schools, politics, government policies, cultural activities, local businesses, business people, state industries, and economic issues.   Covers 11/1995 - present.

   
MasterFile Premier

MasterFile Premier
Contains popular and general interest magazines covering a broad range of disciplines. Many business topics can be researched here as well. Over 2600 titles are indexed, with over 1950 titles available in full text.

   
 


top Marketing Databases

Business Analyst Online 

This is a VERY Key Source that

will help you with your demographic

analysis.



Business Analyst Online (BAO) Utilizing extensive demographic, consumer spending, and business data, BAO provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area. With BAO, you can:
 
  • Analyze trade areas, competition, supply and demand
  • Evaluate sites
  • Determine population within a specific drive-time or distance
  • Identify and segment customers
  • Reach your customers more effectively
  • Explore markets in the US
FAQ's are here:
 
More videos on how to use the Business Analyst Online.
 
If you create an account properly, reports are generated at no charge...if you see a request for payment, you did not created your account properly.

 

IBIS

 

IBIS World Industry Reports

IBIS provides Industry market research reports on over 1,300 U.S. industries, plus Canada Industries, China Industries, and Global Industries, Each IBISWorld report includes:

  • An overview of the industry structure
  • The current industry performance and key external drivers
  • The industry outlook and lifecycle
  • Products and markets, including the supply chain, major markets and international trade
  • Competitive landscape and market share
  • Major companies
  • Key statistics and data.

You can find reports easily by browsing by industry sector, by SIC or NAICS codes, or or simply searching by keyword.  This is a Key Source! Vital Industry Information!

IBIS  iExpert Summary Reports

iExpert Summary Reports are designed for a quick snapshot, condense the integral elements from our industry reports into bite-sized paragraphs, charts and tables.

This is vital industry information.

Watch this Video:  IBIS iExpert Summary Reports Video.

   
   
Mintel Reports

Mintel Reports
Database containing over 600 consumer product and service marketing reports. Most are US and UK based. They are full of amazing detail and analysis. This is one of our better sources of consumer psychographic information. Be sure to also search for  "marketing to" to see target market reports. 

   
Reference USA

Reference USA
Directory of U.S. business. Lists size of company, year established, type of business, credit rating, top personnel, yearly sales and more. Data can be searched by name of company, name of officers, geographic area, SIC, size, revenue or any combination.

ReferenceUSA FAQ and Tutorials

How to Use ReferenceUSA
  This is a Key Source.  Often used for competitive analysis.
   
Image result for sma sports market
 
 

SMA: Sports Market Analytics (formerly SBRnet)
Sports Business Research Network provides resources related to the business of sports including industry-developed market research, government statistics, facility reports and news, international market publications, customized research, and directories. Very useful if your research is sports related.
   
   
   
TAF Publications
Ulrichsweb
Ulrichsweb, formerly known as Ulrichs Periodical Directory,  now contains nearly a quarter-million serial records, including: academic and scholarly publications, consumer magazines, electronic publications, monographic series, newsletters, newspapers, trade publications, 'zines, and many other types of serial publications. Contact information and advertising rates are also provided. This source can help in building a print ad campaign.
   

topStatistical Databases

 

Statista
 

Statista     New!  Vital source of Statistical Information!!
features 1.5 million statistics on over 80,000 topics from over 18,000 sources, categorized into 21 market sectors, on over 600 industries. This data is pulled from market research reports, trade publications, scientific journals, and government databases. Note that search results can be individual statistics or larger "dossier" reports. For each statistic, Statista provides available meta data including source, release date, number of respondents, and any other relevant details. Content is geared towards business and marketing statistical needs, with a focus on current (not historical) statistics. Ready made tables are available for download as images to insert into presentations. Data is downloadable in PPT, XLS, and PNG.

Statista Tutorial -- Searching the database

Statista in the Wikipedia

topOther Databases

Wikipedia

Wikipedia
Wikipedia includes information more often associated with almanacs, gazetteers, and specialist magazines, as well as coverage of current events. It has over 6 million entries, and is constantly growing. Many articles are long, detailed, with sources and related links. Wikipedia has been controversial because of its open collaborative nature, however it has received good marks in recent scholarly journals.

This is a good place to get an overview of business related definitions, topics or issues. The Wikipedia can help you to find and understand the “keywords” you will need to search our library’s many databases . You may not want to cite the Wikipedia as a source, but it may lead you to sources you can cite. Learn how to make the best use of this wonderful resource.

   
Pew Research Center Pew Research Center is a nonpartisan fact tank that provides information on the issues, attitudes and trends shaping America and the world. The center conducts public opinion polling, demographic studies, media content analysis and other empirical social science research. It does not take positions on policy issues.

The Center's work is carried out by nine projects:

  • U.S. Politics & Policy
  • Journalism & Media
  • Internet & Technology
  • Science & Society
  • Religion & Public Life
  • Hispanic Trends
  • Global Attitudes & Trends
  • Social & Demographic Trends
 
See their reports page here:
 

Many Pew Research reports are vital for business research. Their reports on the Internet, Attitudes, and Demographic trends can be excellent sources of information.

   
Minnesota Tourism Industry logo

Minnesota Tourism Reports

The latest reports for informing the tourism industry in Minnesota .

   

top Search Engines

google
Google
The first place to go to search the web. Also, look for examples of Social Media Marketing and look for "intel" on competitor websites and advertising.
msn
Bing
Microsoft's unique search engine
   
 

 


Other Suggested Websites
 

Business Reference FAQ's:
This webpage points to sources to answer dozens of common business research questions.

 

Industry Overviews (Reports):
This webpage reviews where industry overviews can be found in our UMD Library electronic resources.

 

NAICS Classification and NAICS Search

What is NAICS?

How to search for NAICS Numbers?

 

Social Media Marketing:
This webpage has links to sites and books that can help you to develop your Social Media Marketing campaign.  This is a Key Source.

 

Guerrilla Marketing:
This webpage has a comprehensive list of Guerrilla Marketing books available in our UMD Library.  They can provide you with many creative ideas for your marketing plans.  This is a Key Source.

 

Questionnaires, Surveys, and Focus Groups:
Students may want to consider doing primary research on a given business topic. Primary research allows you to discover and create current information on a specific or localized topic.  We have many books in our Library that can help you better understand how to do this work.  This could be a Key Source.

 

Marketing Books:
This webpage lists hundreds of recent books available in our UMD Library on 28 marketing topics.  This is a Key Source for creative ideas.

 

Consumer Use Of The Internet & Mobile Web 2020-2021 5th edition

Provides insight into the 207 million U.S. adult Internet users, assesses online activities and content, e-commerce spending, mobile access to the web, digital advertising, and more.

Internet and mobile-media market data are scattered throughout a myriad of sources. This handbook compiles top-line consumer Internet use and expenditure data into a single easy-to-use reference, with information sourced from top research organizations. Market data is presented along with analyses of trends and projections on how Internet use will evolve. The handbook also assesses mobile Internet access and apps.

Select topics include accuracy of online information, blogs, consumer reviews, digital music, digital video, gaming, photo sharing, privacy concerns, security concerns, social media user demographics, and the Internet of Things. Among the statistics presented are monthly traffic visits for over 3,500 consumer websites. Along with top-line data, the handbook provides over 2,000 links to additional resources for more in-depth assessments.

 

Presentation Skills:
If you are giving classroom presentations, this webpage will help you find books and sources to make them the best possible.  This is a Key Source.
 

Citing Your Sources:
If you are writing a Marketing Report, you will need to cite your sources.  This webpage provides examples in APA Style.  This is a Key Source. It is vital to list and document your research.

If you have questions or are encountering problems, please contact me.

Last Update:  September 10, 2020.