.
|
Finding Books |
|
||
|
|||
 |
UMD Catalog
|
||
 |
WorldCat Find over 450 MILLION books, government documents, videos found in thousands of libraries. THIS IS OUR BEST SOURCE FOR FINDING AND ORDERING MATERIALS THROUGH OUR FREE INTERLIBRARY LOAN SERVICE. Interlibrary Loans often require 1-3 weeks or more to fulfill. |
||
 |
Google Book Search |
||
 |
All-University Catalog Book Search |
||
|
|||
 |
Business Source Premier Full text of over 3,400 business periodicals. This is our largest business database. It provides our best access to scholarly journals. It also has special reports, including "SWOT" analysis. Note the "company profiles" tab, which will allow you to access over 5,000 MarketLine Company Profiles. |
||
 |
Google Scholar This is a Key Source. Use it to find industry information, trends, case studies, and examples of problems and solutions. |
||
 |
ProQuest News
|
||
|
|
Wall Street Journal (Eastern Edition) |
||
 |
Westlaw News contains more than 4,900 News and business information publications. This is a Key Source of news and trade publication information.
Use it to find industry information, trends, case studies, and examples of problems and solutions. |
||
|
|||
 |
Duluth News Tribune |
||
|
|
MasterFile Premier |
||
|
|||
Business Analyst OnlineThis is a VERY Key Source that will help you with your demographic analysis. |
Business Analyst Online (BAO) Utilizing extensive demographic, consumer spending, and business data, BAO provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area. With BAO, you can:
FAQ's are here:
More videos on how to use the Business Analyst Online.
If you create an account properly, reports are generated at no charge...if you see a request for payment, you did not created your account properly.
|
||
|
|
IBIS World Industry ReportsIBIS provides Industry market research reports on over 1,300 U.S. industries, plus Canada Industries, China Industries, and Global Industries, Each IBISWorld report includes:
You can find reports easily by browsing by industry sector, by SIC or NAICS codes, or or simply searching by keyword. This is a Key Source! Vital Industry Information! |
||
IBIS iExpert Summary Reports |
iExpert Summary Reports are designed for a quick snapshot, condense the integral elements from our industry reports into bite-sized paragraphs, charts and tables. This is vital industry information. Watch this Video: IBIS iExpert Summary Reports Video. |
||
 |
Mintel Reports |
||
 |
Reference USA ReferenceUSA FAQ and Tutorials How to Use ReferenceUSA
|
||
| This is a Key Source. Often used for competitive analysis. | |||
|
|
SMA: Sports Market Analytics (formerly SBRnet) Sports Business Research Network provides resources related to the business of sports including industry-developed market research, government statistics, facility reports and news, international market publications, customized research, and directories. Very useful if your research is sports related. |
||
 |
Ulrichsweb Ulrichsweb, formerly known as Ulrichs Periodical Directory, now contains nearly a quarter-million serial records, including: academic and scholarly publications, consumer magazines, electronic publications, monographic series, newsletters, newspapers, trade publications, 'zines, and many other types of serial publications. Contact information and advertising rates are also provided. This source can help in building a print ad campaign. |
||
|
|||
|
|
|||
 |
|
||
|
|||
 |
Wikipedia This is a good place to get an overview of business related definitions, topics or issues. The Wikipedia can help you to find and understand the “keywords” you will need to search our library’s many databases . You may not want to cite the Wikipedia as a source, but it may lead you to sources you can cite. Learn how to make the best use of this wonderful resource. |
||
 |
Pew Research Center is a nonpartisan fact tank that provides information on the issues, attitudes and trends shaping America and the world. The center conducts public opinion polling, demographic studies, media content analysis and other empirical social science research. It does not take positions on policy issues.
The Center's work is carried out by nine projects:
See their reports page here:
Many Pew Research reports are vital for business research. Their reports on the Internet, Attitudes, and Demographic trends can be excellent sources of information. |
||
 |
The latest reports for informing the tourism industry in Minnesota . |
||
|
|||
 |
Google The first place to go to search the web. Also, look for examples of Social Media Marketing and look for "intel" on competitor websites and advertising. |
||
 |
Bing Microsoft's unique search engine |
||
Other Suggested Websites
Business Reference FAQ's:
This webpage points to sources to answer dozens of common business research questions.
Industry Overviews (Reports):
This webpage reviews where industry overviews can be found in our UMD Library electronic resources.
NAICS Classification and NAICS Search
How to search for NAICS Numbers?
Social Media Marketing:
This webpage has links to sites and books that can help you to develop your Social Media Marketing campaign. This is a Key Source.
Guerrilla Marketing:
This webpage has a comprehensive list of Guerrilla Marketing books available in our UMD Library. They can provide you with many creative ideas for your marketing plans. This is a Key Source.
Questionnaires, Surveys, and Focus Groups:
Students may want to consider doing primary research on a given business topic. Primary research allows you to discover and create current information on a specific or localized topic. We have many books in our Library that can help you better understand how to do this work. This could be a Key Source.
Marketing Books:
This webpage lists hundreds of recent books available in our UMD Library on 28 marketing topics. This is a Key Source for creative ideas.
Consumer Use Of The Internet & Mobile Web 2020-2021 5th edition
Provides insight into the 207 million U.S. adult Internet users, assesses online activities and content, e-commerce spending, mobile access to the web, digital advertising, and more.
Internet and mobile-media market data are scattered throughout a myriad of sources. This handbook compiles top-line consumer Internet use and expenditure data into a single easy-to-use reference, with information sourced from top research organizations. Market data is presented along with analyses of trends and projections on how Internet use will evolve. The handbook also assesses mobile Internet access and apps.
Select topics include accuracy of online information, blogs, consumer reviews, digital music, digital video, gaming, photo sharing, privacy concerns, security concerns, social media user demographics, and the Internet of Things. Among the statistics presented are monthly traffic visits for over 3,500 consumer websites. Along with top-line data, the handbook provides over 2,000 links to additional resources for more in-depth assessments.
Presentation Skills:
If you are giving classroom presentations, this webpage will help you find books and sources to make them the best possible. This is a Key Source.
Citing Your Sources:
If you are writing a Marketing Report, you will need to cite your sources. This webpage provides examples in APA Style. This is a Key Source. It is vital to list and document your research.
If you have questions or are encountering problems, please contact me.
Last Update: September 8, 2020.
