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KATHRYN A. MARTIN LIBRARY

MKTG 3711: Marketing Research

Fall 2019, for Rajiv Vaidyanathan

Research Guide

Marketing Databases
Statistcal Databases
Other Databases
Business Periodical Databases
Other Periodical Databases
Finding Books
Key Books on Marketing Research
Financial Databases 
Search Engines

LSBE indoors


top Marketing Databases

FAQ

 



Business Analyst Online (BAO) is a Web-based solution that makes custom site evaluation and market analysis fast and easy. Utilizing extensive demographic, consumer spending, and business data, BAO provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area. With BAO, you can:
 
  • Analyze trade areas, competition, supply and demand
  • Evaluate sites
  • Determine population within a specific drive-time or distance
  • Identify and segment customers
  • Reach your customers more effectively
  • Explore markets in the US
 
FAQ's are here:
If you create an account properly, reports are generated at no charge...if you see a request for payment, you did not created your account properly.

 

   
   
Global Marketing Information Database

Passport Database from Euromonitor (Passport GMID)
An integrated on-line information system providing key business intelligence on countries, companies, markets, and consumers. Passport contains over a million demographic, economic, and marketing statistics for 205 countries worldwide. The database also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts.

United States Census Bureau

IBIS World Industry Reports

IBIS provides Industry market research reports on over 1,300 U.S. industries, plus Canada Industries, China Industries, and Global Industries, Each IBISWorld report includes:

  • An overview of the industry structure
  • The current industry performance and key external drivers
  • The industry outlook and lifecycle
  • Products and markets, including the supply chain, major markets and international trade
  • Competitive landscape and market share
  • Major companies
  • Key statistics and data.


You can find reports easily by browsing by industry sector, by SIC or NAICS codes, or or simply searching by keyword.

   
Mintel Reports

Mintel Reports
Database containing over 600 consumer product and service marketing reports. Most are US and UK based. They are full of amazing detail and analysis. This is one of our better sources of consumer psychographic information. Note that first time users will have to create a free account. See also our New Strategist Publications collection. Remember to search for "marketing to" to find target market reports.

   
   
Reference USA

Reference USA
Directory of U.S. business. Lists size of company, year established, type of business, credit rating, top personnel, yearly sales and more. Data can be searched by name of company, name of officers, geographic area, SIC, size, revenue or any combination.

ReferenceUSA FAQ and Tutorials

How to Use ReferenceUSA
   
Image result for sma sports market


SMA: Sports Market Analytics (formerly SBRnet)
SMA: Sports Market Analytics provides resources related to the business of sports including industry-developed market research, government statistics, facility reports and news, international market publications, customized research, and directories.

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Ulrichsweb
Ulrichsweb Periodical Directory contains nearly a quarter-million serial records, including: academic and scholarly publications, consumer magazines, electronic publications, monographic series, newsletters, newspapers, trade publications, 'zines, and many other types of serial publications. Contact information and advertising rates are also provided.



topStatistical Databases

American FactFinder

American FactFinder
The U.S. Census Bureau's source for population, housing, economic, and geographic data drawn from the official United States Census.

   
   



topOther Databases

   
   
Oxford English Dictionary

Oxford English Dictionary Online
Considered to be the authority on the evolution of the English language. It is a guide to the meaning, history, and pronunciation of over 500,000 words, both present and past.

Pew Research Center  Pew Research Center is a nonpartisan fact tank that provides information on the issues, attitudes and trends shaping America and the world. The center conducts public opinion polling, demographic studies, media content analysis and other empirical social science research. It does not take positions on policy issues.

The Center's work is carried out by nine projects:

  • U.S. Politics & Policy
  • Journalism & Media
  • Internet & Technology
  • Science & Society
  • Religion & Public Life
  • Hispanic Trends
  • Global Attitudes & Trends
  • Social & Demographic Trends
 
See their reports page here:
 

Many Pew Research reports are vital for business research. Their reports on the Internet, Attitudes, and Demographic trends can be excellent sources of information.

   
Wikipedia

Wikipedia
Wikipedia includes information more often associated with almanacs, gazetteers, and specialist magazines, as well as coverage of current events. It has over 5.9 million entries, and is constantly growing. Many articles are long, detailed, with sources and related links. Wikipedia has been controversial because of its open collaborative nature, however it has received good marks in recent scholarly journals. This may be a good place to get an overview of business related definitions, topics or issues.

This is a good place to get an overview of business related definitions, topics or issues. The Wikipedia can help you to find and understand the “keywords” you will need to search our library’s many databases . You may not want to cite the Wikipedia as a source, but it may lead you to sources you can cite. Learn how to make the best use of this wonderful resource.

 



topBusiness Periodical Databases

   
Business and Company Resource Center

Business Insights: Essentials
Company & industry news linked to electronic reference books. Contains histories, market shares, rankings, industry surveys, and investment reports.

 

Business Source Premier

Business Source Premier
Full text of over 3,400 business periodicals. This is our largest business database. It provides our best access to scholarly journals. It also has special reports, including "SWOT" analysis. Note the "company profiles" tab, which will allow you to access over 5,000 MarketLineCompany Profiles. MarketLine industry overviews are also in this database.

   
   
google scholar

Google Scholar
Indexes scholarly literature. Strong in the areas of medicine, engineering, the sciences, and business. Provides relevancy rankings based on the citation patterns of the articles.  Research marketing theories, case studies, or related topics. Sources are linked to UMD Library electronic holdings via "Find It."

   
NewsStand

ProQuest News
Contains the full text of newspaper articles from over 350 titles going back over 30 years.  Provides our only source of electronic access to the Wall Street Journal.  ProQuest News provides our best source for newspaper information.

   
Regional Business News

Regional Business News 
Regional Business News is a collection of full text newswires that incorporates news information from all over the world. Often news about regional business events, companies, products, and services are found here.  Included in this database are A&G Information, Africa News Service, Inter Press Service, Resource News International, South American Business, M2 Communications, PR Newswire, Business Newswire, Canadian Corporate News, News Bytes News Network and Phillips Business Information Highlights. Information provided by these sources covers business, political, economic and other diverse, international news events. In order to maintain the most current collection of news, this database contains the most recent 30 days of information from each of these wire sources. Several hundred articles are added to Business Wire News database each day. 

Wall Street Journal

Wall Street Journal (Eastern Edition)
Contains the full-text Wall Street Journal which has extensive coverage of stock markets, finance, investments and business-oriented news. This database version from our Proquest News includes business news and analysis, company news, regular columns, special reports, articles on the national and world economy, editorials and opinion, interviews, and Reuters news stories. Excludes charts and free standing tabular data, such as stock tables and other exchange listings.  
Full text coverage: Jan 2, 1984 - current

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WestLaw News
Westlaw News also contains more than 4,900 News and business information publications. This is a key source for newspaper and trade publication information.

 

   
   



top Other Periodical Databases

   
   
Duluth News Tribune

Duluth News Tribune
A searchable archive of the Duluth News-Tribune, with complete full-text content of local and regional news, including community events, schools, politics, government policies, cultural activities, local businesses, business people, state industries, and economic issues.    Covers 11/1995 - present.

   
MasterFile Premier

MasterFile Premier
Contains popular and general interest magazines covering a broad range of disciplines. Many business topics can be researched here as well. Over 2600 titles are indexed, with over 1950 titles available in full text.

   



topFinding Books

umd catalog

UMD Catalog (Advanced)
Search for books, government documents, reference books, videos and periodicals by title using the Advanced Search of the UMD Online Catalog.

worldcat

WorldCat
Find over 330 MILLION books, government documents, videos found in thousands of libraries. THIS IS OUR BEST SOURCE FOR FINDING AND ORDERING MATERIALS THROUGH OUR FREE INTERLIBRARY LOAN SERVICE. Interlibrary Loans often require 1-3 weeks or more to fulfill.

   
google book search

Google Book Search
With this exciting and very new service, search for any keywords and discover which books are highly ranked for them. You may be able to find and read a few pages of the the scanned book in context.

   
   
All Campuses Catalog

All-University Catalog Book Search
and search all U of MN campuses just as you would our campus. You can mark "Get-It" for any circulating book held at any campus, including UMD, and it will be pulled and held for you at our Circulation desk. You will be notified by e-mail. UMD requests are usually filled within one day and requests from other campuses can take 2 to 4 working days. This is faster than Inter Library Loan as there is no intermediary processing your request. This is available for faculty, staff and students. FREE! All University of Minnesota book resources are now at your finger tips!

   



top Key Books on Marketing Research

Books by Don A. Dillman
 
"Marketing Scales" Handbooks Series
 
Books on Focus Groups
 
 
Books on Survey Design
 
 
Books on Questionnaire Design
 
                             book cover Marketing Books
                                 
   



top Financial Databases

BizMiner

BizMiner
BizMiner offers industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Their market analysis reports are available at the national and local levels down to the zip code. Bizminer is a great resource to use when developing business plans, or for any sort of entrepreneurship initiatives where you need to measure peer performance in an industry. Types of reports:

  • Industry Financial Profiles
  • U.S.  & Local Market Research Reports (includes business failure rates)
  • Area Demographic Profiles<
  • Sole Proprietor/Startup Profit & Loss
  • Local Market Vitality Profiles
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BizMiner Video Tutorials
Mergent Online

 

Mergent Online
Provides business and financial information for 23,000 U.S. and international companies. Financials for 15 years, balance sheets, income statements "as reported" and can be downloaded to spreadsheet. Includes company overviews, histories financial ratios, and much more. Mergent Online IS OUR BEST SOURCE FOR COMPANY ANNUAL REPORTS.

   
MorningStar

MorningStar
Provides independent investment analysis of 1500 stocks and 2000 mutual funds. Includes current analyst reports for both particular companies and funds with an eye to what is happening in the industry. Note the "stock analysis" reports. This is a highly regarded and unique source of financial information.
 

   
NetAdvantage

NetAdvantage
Contains large Industry Surveys (and overviews of markets) for leading companies in 52 industries. Search by company or industry. Standard & Poor’s stock analysis is available for public companies.

   
Value Line  

Value Line
Provides the current relative rating for performance and safety together with estimated yields, the latest earnings, dividends and p/e data, guidance on current investment policy, analysis and forecasts of the national economy and the stock market. Value Line offers views on the economy and the stock market as well as on stocks of special interest. This is a highly regarded and unique source of financial information.    

How to read a Value Line report

   
 



top Search Engines

google

Google
The go-to site for searching the web.

msn

Bing
Microsoft's search engine

 

 

Other Suggested Websites

 

Small Business Marketing Fundamentals
An instructive video from Lynda.com

Business Reference FAQ's
This webpage points to sources to answer dozens of common business research questions.

Industry Overviews (Reports)
This webpage reviews where industry overviews can be found in our UMD Library electronic resources.

NAICS Classification and NAICS Search

What is NAICS?

How to search for NAICS Numbers?

Social Media Marketing
This webpage has links to sites and books that can help you to develop your Social Media Marketing campaign.

Guerrilla Marketing
This webpage has a comprehensive list of Guerrilla Marketing books available in our UMD Library.  They can provide you with many creative ideas for your marketing plans.

Questionnaires, Surveys, and Focus Groups
Students may want to consider doing primary research on a given business topic. Primary research allows you to discover and create current information on a specific or localized topic.  We have many books in our Library that can help you better understand how to do this work.

New Strategist Publications
Lists and describes our comprehensive list of New Strategist Publication available in our UMD Library. These books provide valuable statistics and psychographics for consumers in the United States by age, sex, and ethnic group.

RKMA Marketing Research Handbooks
Richard K. Miller & Associates (RKMA) publishes 12 biennial business reference handbooks focused on marketing and the consumer marketplace.Each handbook includes market assessments and forecasts, sector trends, profiles of market leaders, and statistics. In addition to in-depth analysis, the handbooks include links to hundreds of websites for additional information.

Marketing Books
This webpage lists hundreds of recent books available in our UMD Library on 28 marketing topics. This is a key source of marketing information.

Merchandising Books
Is a bibliography containing dozens of recent books in the UMD Library on retail display and merchandising.  These books contain a lot of good ideas.

Presentation Skills
If you are giving classroom presentations, this webpage will help you find books and sources to make them the best possible.

Citing Your Sources
If you are writing a Marketing Report, you will need to cite your sources.  This webpage provides examples in APA Style.
 



If you have questions or are encountering problems, please contact me.

Last Update: August 28, 2019