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MKTG 3711 - Marketing Research, Fall 2014, Timothy Reilly  

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Course Guide

MKTG 3711  Marketing Research, Fall 2014

 

For Timothy Reilly
Marketing Research --
MKTG 3711
Fall 2014

 

Finding Books
Business Periodical Databases
Other Periodical Databases
Financial Databases
Marketing Databases
Statistical Databases
Other Databases
Search Engines
ref iconKey Business Reference Books

LSBE indoors

topFinding Books

umd catalog
UMD Catalog (Advanced)
Search for books, government documents, reference books, videos and periodicals by title using the Advanced Search of the UMD Online Catalog.
worldcat
WorldCat
Find over 200 MILLION books, government documents, videos found in thousands of libraries. THIS IS OUR BEST SOURCE FOR FINDING AND ORDERING MATERIALS THROUGH OUR FREE INTERLIBRARY LOAN SERVICE. Interlibrary Loans often require 1-3 weeks or more to fulfill.
google book search

Google Book Search
With this exciting and very new service, search for any keywords and discover which books are highly ranked for them. You may be able to find and read a few pages of the the scanned book in context.

MNCAT All Campus Catalog

All-University Catalog Book Search
and search all U of MN campuses just as you would our campus. You can mark "Get-It" for any circulating book held at any campus, including UMD, and it will be pulled and held for you at our Circulation desk. You will be notified by e-mail. UMD requests are usually filled within one day and requests from other campuses can take 2 to 4 working days. This is faster than Inter Library Loan as there is no intermediary processing your request. This is available for faculty, staff and students. FREE! All University of Minnesota book resources are now at your finger tips!!

topBusiness Periodical Databases

Business and Company Resource Center
Business Insights: Essentials
Company & industry news linked to electronic reference books. Contains histories, market shares, rankings, industry surveys, and investment reports.
Business Source Premier
Business Source Premier
Full text of over 3,400 business periodicals. This is our largest business database. It provides our best access to scholarly journals. It also has special reports, including "SWOT" analysis. Note the green "company profiles" tab, which will allow you to access over 5,000 Datamonitor Company Profiles.
google scholar
Google Scholar
Indexes scholarly literature. Strong in the areas of medicine, engineering, the sciences, and business. Provides relevancy rankings based on the citation patterns of the articles.  Sources are linked to UMD Library electronic holdings via "Find It."
Lexis Nexis
Lexis Nexis
A massive database of full text articles. Strong in the areas of news, law, and business. Also contains many trade publications.
NewsStand
NewsStand
Contains the full text of newspaper articles from over 350 titles. Provides our only source of electronic access to the Wall Street Journal.
Regional Business News 
Regional Business News 
Regional Business News is a collection of full text newswires that incorporates news information from all over the world. Often news about regional business events, companies, products, and services are found here.  Included in this database are A&G Information, Africa News Service, Inter Press Service, Resource News International, South American Business, M2 Communications, PR Newswire, Business Newswire, Canadian Corporate News, News Bytes News Network and Phillips Business Information Highlights. Information provided by these sources covers business, political, economic and other diverse, international news events. In order to maintain the most current collection of news, this database contains the most recent 30 days of information from each of these wire sources. Several hundred articles are added to Business Wire News database each day. 
Wall Street Journal

Wall Street Journal (Eastern Edition)
Contains the full-text Wall Street Journal which has extensive coverage of stock markets, finance, investments and business-oriented news. This database version from Proquest includes business news and analysis, company news, regular columns, special reports, articles on the national and world economy, editorials and opinion, interviews, and Reuters news stories. Excludes charts and free standing tabular data, such as stock tables and other exchange listings.  
Full text coverage: Jan 2, 1984 - current

top Other Periodical Databases

Duluth News Tribune

Duluth News Tribune
A searchable archive of the Duluth News-Tribune, with complete full-text content of local and regional news, including community events, schools, politics, government policies, cultural activities, local businesses, business people, state industries, and economic issues. Covers 11/1995 - present.

MasterFile Premier

MasterFile Premier
Contains popular and general interest magazines covering a broad range of disciplines. Many business topics can be researched here as well. Over 2600 titles are indexed, with over 1950 titles available in full text.

top Financial Databases

BizMiner

BizMiner
BizMiner offers industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Their market analysis reports are available at the national and local levels down to the zip code. Bizminer is a great resource to use when developing business plans, or for any sort of entrepreneurship initiatives where you need to measure peer performance in an industry. Types of reports:

-Industry Financial Profiles
- U.S.  & Local Market Research Reports (includes business failure rates)
- Area Demographic Profiles
- Sole Proprietor/Startup Profit & Loss
- Local Market Vitality Profiles

BizMiner Video Tutorials
http://www.youtube.com/watch?v=se_jfpDiLGE

eStatement Studies

eStatement Studies is the online version of the RMA Annual Statement Studies. The Annual Statement Studies are a source of composite performance metrics derived directly from the financial statements of financial institutions’ borrowers and prospects. These financial statements come directly to RMA from its member institutions, which get their data straight from their customers. Includes Financial Ratio Benchmarks, Industry Default Probabilities and Cash Flow Measures, and individual NAICS downloads to Excel®.

Mergent Online

Mergent Online
Provides business and financial information for 23,000 U.S. and international companies. Financials for 15 years, balance sheets, income statements "as reported" and can be downloaded to spreadsheet. Includes company overviews, histories financial ratios, and much more. Mergent Online IS OUR BEST SOURCE FOR COMPANY ANNUAL REPORTS.

MorningStar MorningStar
Provides independent investment analysis of 1500 stocks and 2000 mutual funds. Includes current analyst reports for both particular companies and funds with an eye to what is happening in the industry. This is a highly regarded and unique source of financial information.

NetAdvantage NetAdvantage
Contains large Industry Surveys (and overviews of markets) for leading companies in 52 industries. Search by company or industry. Standard & Poor’s stock analysis is available for public companies.


top Marketing Databases

Business Analyst Online 

 



Business Analyst Online (BAO)
 is a Web-based solution that makes custom site evaluation and market analysis fast and easy. Utilizing extensive demographic, consumer spending, and business data, BAO provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area. With BAO, you can:

  • Analyze trade areas, competition, supply and demand
  • Evaluate sites
  • Determine population within a specific drive-time or distance
  • Identify and segment customers
  • Reach your customers more effectively
  • Explore markets in the US
  • Click here to create an account and start using.http://www.d.umn.edu/~jvileta/FAQs/businessanalystonline.html
To start using this database, I recommend viewing this  short video:
FAQ's are here:

More videos on how to use:
If you create an account properly, reports are generated at no charge...if you see a request for payment, you did not created your account properly.

Local Market Audience Analyst ™

by


 

Local Market Audience Analyst ™

Local Market Audience Analyst is the next generation consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers.

  • Quickly learn about new markets
  • Better understand target audiences, their behaviors, and lifestyles
  • Access detailed reports and maps
Click a report to the left to get started, or click here to view video tutorials.

Market Profile Reports
      – explore by market, gaining insight into the demographic makeup and high-indexing behaviors of individual DMAs or counties
Lifestyle Analysis Reports
      – explore by lifestyle behavior, gaining insight into related behaviors, cross-sell/synergy opportunities, and market potential
Demographics Reports
      – explore by demographic variable, gaining market-by-market insight into where to find your key audiences.
PRIZM Reports
        – explore using industry-standard PRIZM groupings, gaining unique insight into the household makeup and lifestyle traits of your target audiences.

    Watch this video to better understand this database.

    NOTE: Local Market Analyst works in Internet Explorer ONLY.

    SRDS Service Guides
    SRDS PRIZM Groups Definitions
    SRDS Claritas Prizm

    DMA Profile & Maps  
    Great demographic data on all the large DMA metro areas.

    Global Marketing Information Database
    Global Marketing Information Database (Passport GMID)
    An integrated on-line information system providing key business intelligence on countries, companies, markets, and consumers. The GMID contains over a million demographic, economic, and marketing statistics for 205 countries worldwide. The database also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. To access thousands of international company profiles in the GMID, click on "Browse Reports," and then click on "Company Profiles."
    Mintel Reports

    Mintel Reports
    Database containing over 600 consumer product and service marketing reports. Most are US and UK based. They are full of amazing detail and analysis. This is one of our better sources of consumer psychographic information. Note that first time users will have to create a free account. See also our New Strategist Publications collection.

    Reference USA

    Reference USA
    Directory of U.S. business. Lists size of company, year established, type of business, credit rating, top personnel, yearly sales and more. Data can be searched by name of company, name of officers, geographic area, SIC, size, revenue or any combination.

    ReferenceUSA FAQ and Tutorials

    How to Use ReferenceUSA
    SBRnet

    SBRnet
    (Sports Business Research Network)
    SBRnet (Sports Business Research Network) provides resources related to the business of sports including industry-developed market research, government statistics, facility reports and news, international market publications, customized research, and directories.
    SRDS Media Solutions

    SRDS Media Solutions
    Find advertising rates and circulation information for more than 100,000 U.S. and international media properties including magazines, newspapers, radio, tv/cable, and more. ALSO INCLUDES CURRENT ELECTRONIC VERSION OF THE "LIFESTYLE MARKET ANALYST" WITH DEMOGRAPHICS AND PSYCHOGRAPHICS OF DMAs AND COUNTIES IN THE UNITED STATES.

    NOTE: Local Market Analyst works in Internet Explorer ONLY.

    SRDS Service Guides
    SRDS PRIZM Groups Definitions
    SRDS Claritas Prizm

    Ulrich's Periodical Directory
    Ulrich's Periodicals Directory
    Ulrichs Periodical Directory contains nearly a quarter-million serial records, including: academic and scholarly publications, consumer magazines, electronic publications, monographic series, newsletters, newspapers, trade publications, 'zines, and many other types of serial publications. Contact information and advertising rates are also provided.

    topStatistical Databases

    American FactFinder

    American FactFinder
    The U.S. Census Bureau's source for population, housing, economic, and geographic data drawn from the official United States Census.

    topOther Databases

    Oxford English Dictionary Oxford English Dictionary Online
    C
    onsidered to be the authority on the evolution of the English language. It is a guide to the meaning, history, and pronunciation of over 500,000 words, both present and past.
    Wikipedia

    Wikipedia
    A multilingual encyclopedia that is collaboratively edited and maintained by thousands of users via wiki software, and is hosted and supported by the non-profit Wikimedia Foundation. In addition to typical encyclopedia entries, Wikipedia includes information more often associated with almanacs, gazetteers, and specialist magazines, as well as coverage of current events. It has over 4 million entries, and is constantly growing. Many articles are long, detailed, with sources and related links. Wikipedia has been controversial because of its open collaborative nature, however it has received good marks in recent scholarly journals. This may be a good place to get an overview of business related definitions, topics or issues.

    This is a good place to get an overview of business related definitions, topics or issues. The Wikipedia can help you to find and understand the “keywords” you will need to search our library’s many databases . You may not want to cite the Wikipedia as a source, but it may lead you to sources you can cite. Learn how to make the best use of this wonderful resource.

    top Search Engines

    google
    Google
    The first place to go to search the web. One of four unique search engines
    msn
    Bing
    One of four unique search engines
    ref iconKey Business Reference Books in the UMD Library


    Other Suggested Websites

    Business Reference FAQ's:
    This webpage points to sources to answer dozens of common business research questions.

    Industry Overviews (Reports):
    This webpage reviews where industry overviews can be found in our UMD Library electronic resources.

    NAICS Classification and NAICS Search

    What is NAICS?

    How to search for NAICS Numbers?

    Social Media Marketing:
    This webpage has links to sites and books that can help you to develop your Social Media Marketing campaign.

    Guerrilla Marketing:
    This webpage has a comprehensive list of Guerrilla Marketing books available in our UMD Library.  They can provide you with many creative ideas for your marketing plans.

    New Strategist Publications:
    Lists and describes our comprehesive list of New Stategist Publication available in our UMD Library. These books provide valuable statistics and psychographics for consumers in the United States by age, sex, and ethnic group.

    Marketing Books:
    This webpage lists hundreds of recent books available in our UMD Library on 28 marketing topics.


    Marketing Recent:
    This webpage connects you to books and articles on variety of recent marketing topics.

    Presentation Skills:
    If you are giving classroom presentations, this webpage will help you find books and sources to make them the best possible.

    Citing Your Sources:
    If you are writing a Marketing Plans Report, you will need to cite your sources.  This webpage provides examples in APA Style.

     

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